EPISODIC BRANDING: GET FITTED IN YOUR STORY
SHADOWBOX MVMNT STAFF / BOXER EXPOSE / HAYMAKER
Shadowbox loves to embrace the fascinating juxtaposition of technology, brand strategy, and storytelling, especially when all surfaces are fused together to create effective and interactive advertising campaigns. Shadowbox keeps these key concepts in motion and mind when developing ad strategies for its network:
- Traditional Ad strategy is increasingly reconciled with new technology.
- Advertising must embrace mobile technology or roll over.
- Storytelling across multi-media platforms like mobile tube is a reality here to stay.
- Creative strategy where advertising is concerned, will go 100% real-time.
We feel that advertising has never been more fun. The entertainment industry is booming and brands are getting in on the action, investing an increasing share of marketing dollars into branded entertainment (“BE”) programs. There is a tangible excitement about the opportunity to create content on behalf of brands. But there is also a real fear of squandering precious budgets on a platform with limited accountability. According to a recent survey by the Custom Content Council, 39% of US companies expect to spend more on branded content in the future.
With the inherent risk, why are they spending more? In short, many brands believe that ‘BE’ works. History has proven that brands can borrow the equity created through the magic of entertainment; and that today, brands can actually create that magic themselves, too, and Shadowbox is geared to provide this opportunity through their network and studio division; as a service and strategy.
In 2015, the worldwide entertainment industry is projected to be worth $1.8T. Not only do brands need to evolve the ways in which they communicate with consumers, they also have the opportunity to create new revenue streams in doing so. Shadowbox strives to allow brands of all levels, to become media owners and publishers. By creating entertainment authentic to brand ideals and entrenched in the logic that drives all elements of the marketing mix, through our platform, brands can employ the magic of entertainment effectively and profitably.
Our company truthfully sees the medium of branded entertainment as pure (and sometimes resourceful and prominent) entertainment. As it will be spoken on the Shadowbox TV Channel Haymaker. Shadowbox TV has creatively accepted branded film as a novel and powerful form of media, entertainment, and story telling. Branded film has proven to correlate with the inventive and ingenious advance in the world of new media, music, and alternative artistic advance.
With VOD squashing the ability to sit through a commercial, and the web and mobile phone standing as the grounds for product placement, you can either grab the attention through a 5 second bit, or through a powerful story. Episodic content of all kinds is being sought after by brands across the globe, and these markets still remain untapped and original in every sense. We are excited that Shadowboxers (our network contributors) can “cross-brand” through our network, particularly through the Shadowbox Collective and TV correlation. The exchange and experience facilitates fresh and innovative formulas for messaging the audience in front of us.
Through monetization models, strategic initiatives related to branded entertainment and content driven solution, Shadowbox TV, and the network in its entirety, allows advertisers and brands to evolve in a fashion by which they can dynamically:
- Communicate with consumers, via TV, film, & eCommerce.
- Associate meaning & experience within their brands.
- Create new revenue streams
As traditional advertisers (whatever that might mean) move to become media owners and publishers, it’s critical to give brands new opportunities to entertain and position, in an authentic fashion, so their core ideals are rooted through viewer experience and consumer engagement.
SHADOWBOX /MVMNT / BOXER EXPOSE
IMAGES: LICSENCED & OWNED BY SHADOWBOX STUDIOS / SHADOWBOX CORPORATION
Also published on Medium.